We all have that one cherished treat that brings us back to our dearest moments, maybe even to our early childhoods, with just a single bite. Some even say flavors become one with the most cherished recollections, and just a morsel is enough to transport us back to those days!
It turns out it’s our olfactory system that takes us down sweet memory lane since it has a stronger potential to call up memories. So, it’s all thanks to our nose, not to the taste buds - sorry! Whenever we smell a particular scent dear to our heart, our happiest memories start to pop up, lighting up the olfactory bulb in our brains, which also triggers the hippocampus - its nearest neighbor. While we’re sure it serves some kind of evolutionary purpose, other than making us happy, we’re more than pleased that our brains are wired that way - with just a faint smell, we’re five all over again, sitting cozy in our grandma’s lap without a care in the world!
Now you know why our childhood favorite candies or cookies are so much more indulgent than other goodies in our pantry, and, lucky for you, you’re about to meet one more treat to add to your happy memories jar (yep, it’s never too late to discover your new perennial favorites)!
Millions around the world, and we’re being humble assuming this number, say it’s one of the cookies from the extensive assortment of LU’s that is capable of delivering those nostalgic feelings all over again! LU’s cookies are recognizable not only for their buttery taste and enchanting aroma but the shapes, looks, and one-of-a-kind textures that have been carefully crafted nearly two centuries ago. LU’s cookies have even become the signature treat of Nantes. But, they are equally loved by everyone who has ever had the pleasure of visiting breathtaking France and pairing a cup of black coffee with French butter cookies made by the beloved brand.
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